Embrace Purity
with Professional Daily Perfection shampoos and conditioners.
Free from the harsh effects of salts, sulfates, and parabens; enriched with biotin and keratin. Experience the perfect blend of gentle care and effective nourishment.
Professional Daily Perfection, the brand that has captivated hearts across Europe, Asia, and the Middle East and is now making waves in the US market to bring your hair the professional salon-care it deserves in your own bathroom.
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Salt
Goodbye to dryness, irritation, and color fading; say hello to softer, shinier, healthier, and more manageable hair.
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Sulfate/SLS
Remove impurities and deposits while delicately cleansing your hair, preserving its natural oils and moisture balance.
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Paraben
Our products cleanse your hair with care, without affecting your hormonal balance or irritating sensitive scalps.
Hair Quiz
Unlock your hair's full potential! Our hair quiz helps you discover personalized solutions for stunning results.
Because everyone has different hair and different needs.
Product Showcase
(15 Items)Explore our exclusive salt and sulfate free haircare products.
Tailored for all hair types.
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Our Blog
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The Alchemy of Healthy Locks
Your hair, a reflection of your health and vitality, holds a secret world of scientific wonders. In this exploration, we embark on a journey
The Alchemy of Healthy Locks
Your hair, a reflection of your health and vitality, holds a secret world of scientific wonders. In this...
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Salt-Free Products on Color-Treated Hair
Embarking on a journey to vibrant, colored locks is an exciting adventure, but maintaining that radiance can often be a challenge.
Salt-Free Products on Color-Treated Hair
Embarking on a journey to vibrant, colored locks is an exciting adventure, but maintaining that radiance can often...
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Guide to Sulfate-Free Haircare
Welcome to the era of conscious haircare, where sulfate-free products have become the cornerstone of a healthy and vibrant mane. If you've ever
Guide to Sulfate-Free Haircare
Welcome to the era of conscious haircare, where sulfate-free products have become the cornerstone of a healthy and...
Frequently Asked Questions
How do I choose the right shampoo for my hair type?
It's important to select a shampoo formulated for your specific hair type. For example, if you have oily hair, opt for a clarifying or volumizing shampoo, while those with dry hair should choose moisturizing or hydrating shampoos.
What are sulfate-free shampoos, and should I use them?
Sulfate-free shampoos do not contain harsh sulfates like sodium lauryl sulfate (SLS). They are a good choice for people with sensitive skin or those looking to avoid sulfates, which can be drying. However, they may not lather as much as traditional shampoos.
Are salon shampoos better than over-the-counter shampoos?
Salon shampoos are often formulated with higher-quality ingredients and may be more concentrated, but over-the-counter shampoos can be effective for most people's daily hair care needs. The choice depends on your specific hair concerns and budget.